Dual-screen Sabra Digital Endcap

Sabra is known for hummus, but their product family line is more expansive than just a single offering.

A digital endcap concept for Sabra in big-box stores that combined the entire line of products into a focal point for promotions and lifestyle oriented shoppers.
The endcap layout contains 2 screens.  A Landscape oriented header screen to capture attention from distance, and a portrait oriented screen at eye height for more consumer consideration while browsing the endcap
We defined different content areas that would solve the following objectives:
Raising Awareness
Sample content driving customer awareness of product offerings.
Leveraging Social
Sample content of social testimonies and recipes using Sabra family of products.
Discounts and Mobile Messaging
Strategic sales promotions can speak to product specific sales that bring coupons to the shopper while having them Opt into additional text messaging and promotions.
Product Specific Promotion
Product specific content will both raise awareness for a wider offering of products and encourage a larger basket size.
Lifestyle Specific Messaging
An example of co-branding products that speak to the "party host" demographic

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