Give Millennials a One-of-a-Kind Customer Experience
One of the largest department stores in the world had been partnered with my team for their in-store technology in Herald Square for years. Aside from unique screen configurations throughout the other levels of the flagship, most concepts were relatively homogenous brand marketing messages.
They came to us with a bigger, and somewhat open-ended challenge – create a truly unique customer experience for younger shoppers. Macy’s knew that a digital experience could help satisfy this need, and I was excited to help enhance the customer experience in such an iconic location.