PORTRAIT
Rolf NelsonFounder & Principal

I LEAD DESIGN

I LEAD DESIGN

I LEAD DESIGN

I LEAD DESIGN

AT EVERY LAYER

AT EVERY LAYER

AT EVERY LAYER

AT EVERY LAYER

LAYER 01 / VISION

The strategy before the work. Finding the bet worth taking, the audience worth aiming at, the constraints worth defending

LAYER 02 / SYSTEMS

The infrastructure after it. Design systems, decision frameworks, and the operating model that keeps a team shipping.

LAYER 03 / PEOPLE

The team in between. Hiring, coaching, and protecting designers so they can innovate and excel in craft.

SEE THE WORK

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// BASED

Portland, OR

// EXPERIENCE

20 years, 6 industries

// OPEN TO

Head of Design, Lead, Staff

Current project

Current project

Portland is a true foodie city, and the only way to truly experience what it has to offer is to lean into the weirdness. I'm building a platform to make it easier to stay weird, and fed, no matter your vibe

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Collaborative Creation,

Collaborative Creation,

Collaborative Creation,

Intentional Impact

Intentional Impact

Intentional Impact

The future is what you make of it.
Luckily, you do not have to make it alone.

Partnership, from vision to execution, ensures product performance is more than just dreams of the future.

The future is what you make of it.
Luckily, you do not have to make it alone.

Partnership from vision to execution ensures product performance is more than just dream of the future.

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Real Outcomes Delivered

Real Outcomes Delivered

  • Sprint
  • Worldwide Express
  • RealPage
  • Fetch
  • Tone Locker
  • Fossil
  • Citi
  • Polaris
  • Cedar Fair

Future-Forward Leadership

Future-Forward Leadership

Regardless of the platform, current trends or business size, I use battle-tested thoughts, processes and methodologies help prepare you for what's to come.

Regardless of the platform, current trends or business size, I use battle-tested thoughts, processes and methodologies help prepare you for what's to come.

observe leadership

contact

For project, speaking or brand collaboration inquiries -
please fill out this form and I will respond as soon as possible.

For project, speaking or brand collaboration inquiries -
please fill out this form and I will respond as soon as possible.